The co-founders of Recycle Aastha always had a passion for working towards the betterment of the environment. When they came face-to-face with the fact that religious places in India discard over 2 million tons of floral and bio-degradable waste every day, they embarked on a mission to curate a solution on how to salvage this waste. The idea was to preserve the faith of the devotees offering these flowers at religious places and also to re-create valuable products from it that could again be used in religious places.

This idea precedes them to CSIR-CIMAP (Council of Scientific and Industrial Research), where they got the duly patented and tested recipes and processes. The initial focus was to research and develop the products that could be made from recycling sacred floral and bio-degradable offerings and then at Nirmalaya it started the creation of premium and organic incense products like incense sticks, incense cones, havan cups made up herbs and essential oils.

The motivation behind Nirmalaya was to prevent the flowers and the other religious offerings from being dumped in trash that eventually pollutes our rivers and water bodies. The founder’s vision is inspired by various Govt. initiatives such as the Swachh Bharat Abhiyan, Namami Gange project, the ‘waste to wealth’ mantra endorsed by Sh. Nitin Gadkari, the Hon’ble Minister of Minister of Micro, Small and Medium Enterprises and women empowerment.”