Ringing bells, wafting fragrances, and the generous offerings to the gods are all quintessential scenes in our country. For many of us, the scent of black incense burning in temples is deeply intertwined with our childhood memories. However, this overlooked element of our cultural rituals is a significant cause of cancer in India.
Pre-COVID, Rajeev saw the potential in the heaps of discarded flowers at the Shirdi temple in Maharashtra. These flowers, once a symbol of devotion, were being recycled into incense. Inspired by this, Rajeev delved into research on how temple offerings, typically deemed waste constituting 16% of total river pollution, could be transformed into something meaningful. This spark led to the formation of Nirmalaya in October 2020, where we replicated the model in Delhi.
Today, Nirmalaya operates from a sprawling 30,000 sqft factory in Mandoli, Delhi. The products are manufactured based on patents received from CSIR - CIMAP Lucknow and our unique recycling process has been developed after rigorous trials. We're dedicated to creating an environment where our incense not only fills your home with a delicate aroma but also promotes a sense of purity and well-being. We follow the motto of Waste to Wealth laid by our Hon’ble Transport Minister Sh. Nitin Gadkari Ji and we have extended it further to Waste to Wellness.
Our mission is to eliminate religious waste and chemical-laden products from our lives. Our predominantly female workforce meticulously handpicks each flower, utilizing traditional methods to craft incense that is gentle on your senses and respectful of the earth. At Nirmalaya, we believe in a fragrant future that honors our heritage and nurtures our planet.
Founders
Advisor, Accelerator and Investors
Bharat Bansal
A seasoned law graduate turned successful entrepreneur, Bharat is a founder of Banbros Professionals, a consulting company that offers virtual CFO services for startups and MSMEs. He has mentored and guided over 30 startups towards prosperity. Drawing from extensive experience in business development and innovation, Bharat is now pioneering a unique venture with Nirmalaya, dedicated to transforming waste into wellness. Through this initiative, Nirmalaya delivers organic and chemical-free fragrances to its consumers, reflecting Bharat's commitment to sustainability and health.
Surbhi Bansal
A Chartered Accountant turned visionary entrepreneur, Surbhi is passionately committed to environmental protection and the empowerment of women. Leveraging her financial acumen and entrepreneurial spirit, she now leads the business and sales at Nirmalaya. Her mission is to design and deliver organic fragrances that enhance mental wellness while ensuring they are safe and non-toxic. Through Nirmalaya, Surbhi integrates her dedication to sustainability and wellness, crafting products that nurture both the environment and the soul.
Rajeev Bansal
Rajeev, a visionary serial entrepreneur, has made a mark with his unwavering commitment to environmental protection and the creation of exquisite fragrance products. As the driving force behind Nirmalaya, Rajeev blends innovation with sustainability to craft premium, organic scents that delight the senses and honor nature. His dedication to using natural, chemical-free ingredients ensures that every Nirmalaya product embodies purity and ecological responsibility. Rajeev’s leadership reflects a deep belief that luxury can coexist with environmental stewardship, setting a new standard in the fragrance industry and inspiring a move towards conscious, eco-friendly consumer choices.
Our Mentor
Guiding us toward unparalleled success
Mohit Satyanand
Entrepreneur, Portfolio investor, Angel, and Economy watcher. Chairman and founder at Teamwork Arts, he holds an immense experience at marketing agencies and Startups, he believes impact businesses are the solution for consistent growth. He is Involved in steering strategy in businesses in consumer goods, arts management, and vocational training at Nirmalaya.
Our Investors
Fueling our vision and growth
Awards And Achievements
Nirmalaya's Dedication to Sustainability
India's Fastest-Growing Direct-to-Consumer Brand & BW Young Entrepreneur Award
Nirmalaya is proud to be recognized as one of India's fastest-growing brands for selling directly to consumers, along with receiving the BW Young Entrepreneur Award. These honors celebrate our innovative approach and commitment to turning religious waste into eco-friendly products.
India's Fastest-Growing Direct-to-Consumer Brand & BW Young Entrepreneur Award
Nirmalaya is proud to be recognized as one of India's fastest-growing brands for selling directly to consumers, along with receiving the BW Young Entrepreneur Award. These honors celebrate our innovative approach and commitment to turning religious waste into eco-friendly products.
India's Fastest-Growing Direct-to-Consumer Brand & BW Young Entrepreneur Award
Nirmalaya is proud to be recognized as one of India's fastest-growing brands for selling directly to consumers, along with receiving the BW Young Entrepreneur Award. These honors celebrate our innovative approach and commitment to turning religious waste into eco-friendly products.
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Transforming Floral Waste into Opportunities
Fragrance from Repurposed Blooms
Nirmalaya is dedicated to transforming tonnes of floral waste collected from 400 temples across Delhi NCR into opportunities. We take pride in our initiative to recycle this waste, not only preserving the environment but also empowering our women through micro-entrepreneurship. By harnessing their skills, we create sustainable livelihoods and foster economic independence. At Nirmalaya, we believe in turning waste into worth, enriching lives while promoting environmental sustainability. Together, we are making a significant impact, one flower at a time, towards a cleaner, greener future.